Art Deco inspired illustration for SAAS start up - SWALLY
SWALLY is the first proactive budgeting app that tells you how much to spend before you swipe your card. I created the illustrations for their website with 1930s and Art Deco vibes.
A man is holding a smartphone, there is a Art Deco looking hotel and theater as a background. The client asked me to create bright mood for this scene.
Initial sketching for above scene
This scene shows how much percentage user can spend her budget for each category. I researched 1930s fashion style to create this scene.
Initial sketching for above scene. I added location marker over each category, but showing percentage works much better.
This shows how the app is secured and encrypted. I wanted to make it look dynamically with perspective like a man is starring the sky to call the Batman.
Initial sketching was very simple and I kept the perspective.
For the hero image, I created a man is looking down the city from a high-rise building. There is old antique-style audio in a room and spotlights, "Batman Lighting", are here and there.
Initial sketching for the hero illustration
This illustration was a proposal illustration to see how my style could utilize with the overall business concept.
Final attachment is my concept layout for their website based on my sketchings.
